Press kit

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A means to help our selves – and others

Whaii is founded by Michael Skovsgaard and Morten Kongsbak on the basis of our own experiences and challenges when hiring the right people to our teams.

Our past experiences as hiring managers with both full-time employees and freelancers we found that screening candidates for interviewing and eventually hire often was based on hard factors (skills, education etc.).

However, it was often soft factors, such as personality, values and cultural preferences that caused people to either leave by their own initiative, being let go by the company, or simply resulted in low performance, low engagement and low satisfaction for both parties.

We strongly believe we can do better in matching people and companies. To the benefit of both candidates and companies. We can do that by increasing the focus on personality, values and cultural preferences – from the very beginning of the recruitment process.

That is how Whaii was founded. Using sophisticated technology with a human touch to hire better! A Danish start-up with global ambitions – and full speed ahead!

Michael Skovsgaard, Founder & CEO


Morten Kongsbak, Founder & CVO (Chief Value Officer)


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